Threads & Needles
- Client
- Threads & Needles
- Role
- Meta Ads / Local SEO
- Year
- 2024
- Scope
- Meta Ads / Local SEO
The problem
A printing business in Cebu City that had always run on walk-ins and word of mouth. A previous media buyer had delivered nothing and left the ad account suspended.
The approach
Get the account reinstated first, then start small. Facebook suited what they sell, so the budget went there, ₱200 a day to prove the campaign before spending more, with the Google Business Profile and local search set up alongside it.
The work
Account suspension resolved, audience segmentation and lookalike audiences, geographic targeting narrowed to where organic engagement was already strongest, competitor research around the physical store, service and package list refined against it, Google Business Profile and local SEO setup, creative built around local weather, landmarks and events.
The result
An average 19x return over a six-week campaign. ₱13,400 spent returned ₱263,850. The owner asked to pause it. Orders had outgrown what the shop could produce, and they were hiring to catch up.
Next case study
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