Eroll Encabo

Milestones

Ten years, newest first

  1. 2026 to PresentRemote, Cebu City

    Founder

    Beyond Vision Digital

    • Run the agency across SEO, paid media, and full stack development, for clients in Australia, the UK, the US, and the UAE.
    • Take engagements end to end rather than in handoffs: the audit, the build, the campaigns, and the reporting that follows.
    • Build the agency's own products alongside the client work, including Order Match Wizard, a multi tenant order console for Shopify merchants.
  2. 2025 to 2026Cebu City, Philippines

    Google Ads Trainer

    SOVA.ph / PinoySEO.ph

    • Ran face-to-face, online, and recorded training for aspiring marketers and business owners.
    • Built structured modules covering keyword research, campaign architecture, bidding strategies, and conversion tracking.
    • Mentored participants through their own accounts until the performance improvement was measurable.
  3. 2023 to 2025Remote, Australia

    Senior Digital Marketing Specialist

    Fingertip.com

    • Owned the full digital strategy: Google Ads, Facebook Ads, SEO, email flows, brand campaigns, and budgets.
    • Ranked Fingertip.com #1 on Google Search for key industry terms.
    • Grew organic traffic 200% and lifted Google Ads conversions 118%.
    • Rebuilt the welcome, follow-up, win-back, trial, and premium onboarding email flows.
    • Fingertip.com was later acquired by Linktree.
  4. 2023 to 2025Remote

    Senior Google Ads Specialist

    The Bullseye Agency

    • Led Google Ads strategy and execution across ecommerce, SaaS, and service businesses.
    • Cut cost per acquisition by up to 40% while scaling spend profitably.
    • Drove conversion lifts of up to 70% through bidding, ad copy, and audience work.
    • Mentored junior PPC specialists and standardised best practice across the agency.
  5. 2022 to 2025Remote

    Senior Digital Marketing Specialist

    McKee Creative

    • Managed Google, TikTok, and Facebook Ads across multiple client accounts.
    • Generated over $1M USD in revenue through ad campaigns while cutting CPA by 67%.
    • Grew organic traffic 40% and keyword rankings 29% through SEO.
    • Lifted conversions 30% through A/B testing and landing page optimisation.
  6. 2019 to 2023Remote

    Digital Marketing Specialist

    Intrycks LTD

    • Grew client website traffic 40% within three months through SEO.
    • Improved blog click-through rate 25% and on-site engagement 20%.
    • Designed landing pages that increased leads 30% and conversions 25%.
  7. 2019 to 2022Remote

    Digital Marketing Specialist

    Wizard of Web

    • Optimised Shopify funnels with Shoptimized and Funnel Buildr, increasing sales 50% in six months.
    • Ran Facebook Ads for Blissful Birthing across Costa Rica, the UK, and the US.
    • Contributed to the Smartsuite launch, improving backend efficiency 20%.