Fingertip.com
- Client
- Fingertip.com
- Role
- Senior Digital Marketing Specialist
- Year
- 2023 to 2025
- Scope
- SEO / Google Ads / SaaS
The problem
An Australian SaaS platform with digital spread across search, paid and email, and Google Ads conversion tracking that was measuring the wrong thing, which made every decision built on it unreliable.
The approach
Fix the measurement before touching the spend, then work the channels as one system rather than three: search earning the traffic, paid buying what search could not reach, and email keeping the people both brought in.
The work
Google Ads and Facebook Ads strategy and management, conversion tracking rebuilt, SEO strategy and implementation, and the welcome, follow-up, win-back, trial and premium onboarding email flows redesigned and automated.
The result
Ranked #1 on Google for key industry terms, organic traffic up 200%, and Google Ads conversions up 118%. Fingertip.com was later acquired by Linktree.
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