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Google Business Profile Optimisation

Ranking in the map pack and in local results: Google Business Profile, reviews, citations, location pages and how much proximity decides.

1 article

19 Oct 2026 / 4 min read
Google Map Pack Ranking: How to Get Your Business Into the Top 3
Google ranks businesses in the map pack on three things: relevance, distance and prominence. You control relevance through a complete, accurate Google Business Profile with the right categories. You build prominence through reviews, a strong website and mentions elsewhere online. You cannot change distance, which is why the same search shows different results a few streets apart. Get the profile right first, then work steadily on reviews and your website.