🎯 Google Ads Account Audit Tool

This free Google Ads account auditing tool is a simple, practical checklist designed to help you manage and improve your campaigns more effectively and ensure that the account is in good health. It ensures you won’t forget, skip, or overlook any important steps when auditing, so you can consistently get better results and ensure to have the right strategy for an account.

Google Ads Account Audit Tool

🎯 Google Ads Account Audit Tool

Comprehensive audit checklist with automated performance calculations

📊 Performance Metrics Calculator

Click-Through Rate (CTR): --
Conversion Rate: --
Cost Per Click (CPC): --
Cost Per Conversion: --
Return on Ad Spend (ROAS): --

📋 Account Structure Audit

  • Campaign Organization
    Campaigns are logically organized by product/service, geography, or campaign type
  • Ad Group Structure
    Ad groups contain tightly themed keywords (5-20 keywords per ad group)
  • Naming Conventions
    Consistent naming conventions are used across campaigns and ad groups
  • Campaign Types
    Appropriate campaign types are used (Search, Display, Shopping, Video, etc.)

🎯 Keywords & Targeting

  • Keyword Research
    Keywords are relevant and based on search volume data
  • Match Types
    Appropriate mix of match types (exact, phrase, broad match modifier)
  • Negative Keywords
    Comprehensive negative keyword lists at campaign and ad group levels
  • Search Terms Review
    Regular search query analysis and negative keyword additions
  • Geographic Targeting
    Location targeting is appropriate for business model

📝 Ad Copy & Extensions

  • Ad Relevance
    Ad copy is relevant to keywords and landing pages
  • Multiple Ad Variations
    Each ad group has 2-3 active ad variations for testing
  • Call-to-Action
    Clear and compelling CTAs in ad headlines and descriptions
  • Ad Extensions
    Relevant extensions enabled (sitelinks, callouts, structured snippets)
  • Responsive Search Ads
    RSAs have 15 headlines and 4 descriptions with good asset diversity

💰 Bidding & Budget

  • Bidding Strategy
    Appropriate bidding strategy for campaign goals (manual, automated)
  • Budget Allocation
    Budget distributed appropriately across high-performing campaigns
  • Impression Share
    Search impression share is above 70% for important campaigns
  • Bid Adjustments
    Device, location, and audience bid adjustments are optimized

📱 Landing Pages & Tracking

  • Landing Page Relevance
    Landing pages match ad copy and keywords
  • Conversion Tracking
    All important conversions are properly tracked
  • Google Analytics Link
    Google Ads is properly linked to Google Analytics
  • Mobile Optimization
    Landing pages are mobile-friendly and fast-loading

📈 Progress Overview

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