Google Ad account Audit tool – Hire

📊 Performance Metrics Calculator

Impressions

Clicks

Conversions

Total Cost ($)

Revenue ($)

Click-Through Rate (CTR): --

Conversion Rate: --

Cost Per Click (CPC): --

Cost Per Conversion: --

Return on Ad Spend (ROAS): --

Campaign Organization

Campaigns are logically organized by product/service, geography, or campaign type
Ad Group Structure

Ad groups contain tightly themed keywords (5-20 keywords per ad group)
Naming Conventions

Consistent naming conventions are used across campaigns and ad groups
Campaign Types

Appropriate campaign types are used (Search, Display, Shopping, Video, etc.)

Keyword Research

Keywords are relevant and based on search volume data
Match Types

Appropriate mix of match types (exact, phrase, broad match modifier)
Negative Keywords

Comprehensive negative keyword lists at campaign and ad group levels
Search Terms Review

Regular search query analysis and negative keyword additions
Geographic Targeting

Location targeting is appropriate for business model

Ad Relevance

Ad copy is relevant to keywords and landing pages
Multiple Ad Variations

Each ad group has 2-3 active ad variations for testing
Call-to-Action

Clear and compelling CTAs in ad headlines and descriptions
Ad Extensions

Relevant extensions enabled (sitelinks, callouts, structured snippets)
Responsive Search Ads

RSAs have 15 headlines and 4 descriptions with good asset diversity

Bidding Strategy

Appropriate bidding strategy for campaign goals (manual, automated)
Budget Allocation

Budget distributed appropriately across high-performing campaigns
Impression Share

Search impression share is above 70% for important campaigns
Bid Adjustments

Device, location, and audience bid adjustments are optimized

Account Structure

Account has proper hierarchy: Account > Campaigns > Ad Groups > Ads/Keywords
Billing & Payment

Valid payment method setup with appropriate billing thresholds
Time Zone & Currency

Correct time zone and currency settings for business location
Account Access & Permissions

Proper user access levels and MCC (Manager Account) setup if needed
Auto-tagging Enabled

Auto-tagging is enabled for proper Analytics integration

Primary Conversion Actions

All primary conversions (purchases, leads, calls) are tracked
Conversion Attribution

Appropriate attribution model selected (data-driven, last-click, etc.)
Google Tag Manager

GTM properly implemented for tracking flexibility
Enhanced Conversions

Enhanced conversions enabled for better tracking accuracy
Conversion Values

Conversion values properly set for ROI/ROAS optimization
View-through Conversions

View-through conversion window set appropriately (1-30 days)

Policy Compliance

No policy violations or disapproved ads/keywords
Quality Score

Average Quality Score above 6/10 across keywords
Ad Strength

Responsive Search Ads have "Good" or "Excellent" ad strength
Landing Page Experience

Landing pages have "Above Average" or "Average" ratings
Account Notifications

No critical account notifications or billing issues

Audience Insights

Demographics and audience data reviewed for optimization opportunities
Remarketing Lists

Remarketing audiences created and actively used
Customer Match

Customer Match lists uploaded for existing customer targeting
Similar Audiences

Similar audiences created from high-value customer segments
Demographic Exclusions

Irrelevant demographics excluded where appropriate

Smart Bidding

Appropriate smart bidding strategies implemented where suitable
Automated Rules

Automated rules set up for budget management and bid adjustments
Dynamic Search Ads

DSAs implemented for comprehensive website coverage (if applicable)
Performance Max Campaigns

Performance Max campaigns considered for goal-based advertising
Ad Scheduling

Ad scheduling optimized based on performance data

0% Complete